Introduction: Nowadays, online advertising campaigns have become an essential part of any marketing strategy. Google Ads is a powerful platform to promote your business and generate more calls from potential customers. However, for these campaigns to be effective, it is essential that your website is optimized and prepared to convert those visits into calls. In this article, we will show you what elements are crucial to ensure the success of your Google Ads campaign for calls.
Responsive Design: A responsive design website adapts to different devices and screen sizes. This is crucial, since users can access your website from cell phones, tablets and desktop computers. A responsive design ensures an optimal user experience and makes it easy for visitors to find the information they need.
2. Specific Landing Page: For a call campaign, you must direct users to a specific landing page that promotes the desired action: in this case, that they call you. This page should include key information about your business, the services you offer and a clear call to action (CTA) that encourages visitors to make a call.
3. Prominent Contact Forms and Phone Numbers: Include visible and easy-to-find contact forms and phone numbers on your website. Forms should be simple and request only the essential information for users to contact you. It is also important to highlight your phone number in strategic places on your site.
4. Fast Loading Speed: Website loading speed is critical to the user experience and also influences the quality of your Google Ads score. Make sure your site loads quickly, as users tend to abandon pages that take too long to load.
5. Relevant and Persuasive Content: Your website content should be relevant to your campaign keywords and persuasive to encourage users to make a call. Use clear and concise language, and highlight the benefits of your products or services.
6. SEO Optimization: To increase the visibility of your website in search engines, it is crucial to optimize it for SEO. This includes selecting relevant keywords, optimizing meta tags and creating quality content.
7. Conversion Tracking: Set up conversion tracking in your Google Ads account to measure the performance of your campaigns. This will allow you to see how many calls are generated through your ads and optimize your strategy accordingly.
"If this is your first time using the Google Ads service, conversion tracking is basically knowing the click path that the person followed so you will have to tell google which button, menu or action you want to take depending on your goals."
Conclusion: A Google Ads campaign for calls can be highly effective in driving your business growth, but only if your website is ready to convert visitors into calls. Make sure your site has a responsive design, a dedicated landing page and the essential elements we've mentioned. By doing so, you'll increase your chances of success in your online advertising strategy.
